Audience, Uglossia, and CONLANG

SJIS Profile and Audience

Ratings and Audience Measurement

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...

Audience effects

study into the mauve stinger. “The trouble is that we know so little about jellyfish,” says Haughton. Most people think of them as having little impact on ecosystems. “Now we need to learn, very quickly, about their behaviour and about their breeding patterns in our waters.” The team is getting its first basic data by monitoring the number of jellyfish spotted from the decks of ferries crossing...

Audience-Aware Credibility: From Understanding Audience to Establishing Credible Blogs

This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 independent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audience-aware credibility is defined as how bloggers signal their credibility based on who they think their a...

Audience Value and Transmedia Products

‘Transmedia’ refers to a storyworld that occurs on multiple platforms where each component text makes a “distinct and valuable contribution to the whole”. In much of the practitioner discussion of transmedia storytelling, the attraction to audiences of transmedia products is taken for granted. This chapter asks: What is the respective value of a transmedia offering to the audience and to the or...